VivoBee seeks to address the issue of accessibility to data, calling and messaging services for migrant workers, which is a comparatively neglected market in Singapore.
Since the initial launch of its IDD calling cards in 2011 followed by the mobile app in 2016, VivoBee has aggregated more than 100,000 users who make an average of 20 million IDD call minutes per month to friends and family back home. Through this collaboration with Tata Communications, VivoHub aims to capture 150,000 VivoBee MVNO subscribers within the first year.
Alvin Tan, Chief Executive Officer, VivoHub, said, “We’re launching this offering because the variety of mobile services and competitive pricing enjoyed by mass market users are often not made available to blue-collar migrant workers, and we saw an opportunity to change the landscape to better cater to their needs.”
“The software-defined capabilities of Tata Communications MOVE allow us to bring this innovative offering to market while keeping infrastructure costs down. We’re able to introduce this new suite of mobile services in an agile, cost-effective, and scalable manner – passing the savings on to our users in the form of cheaper alternatives and unlimited rewarding options,” he added.