In this campaign, HDFC Life (HDFCLIFE) speaks to audiences through two new young stars from the field of music. This year’s theme focuses on young individuals who have pursued careers of their choice and are successful in their respective fields. The company has also identified music as the key affinity hook to connect with the generation. Music is known to cut across barriers of age, religion and language, connecting people from all walks of life and is highly popular with youngsters.
HDFC Life has a history of using music as a trusted medium for the brand to connect with its audiences. For this campaign, HDFC Life collaborated with Universal Music to ensure the essence of the brand can be maximized by leveraging on their understanding of music.
The Company has created a song which talks about the young generation – planning, practising and pursuing their dreams with success and pride – re-emphasizing the brand’s motto ‘Sar Utha Ke Jiyo’.