How Facebook Uses ‘WhatsApp Phones’ to Tap Next Emerging Market

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Such pitches — part tutorial, part kitsch — are boosting web adoption in what is already the world’s fastest-growing major internet market. Facebook Inc., WhatsApp’s parent, and India’s richest man, who started Reliance Jio, are teaming up to draw hordes of customers with cheap phones, rock-bottom rates and handy messaging services. Reliance Jio and WhatsApp wouldn’t comment directly on future plans, but experts see more collaboration as inevitable.

3 COMMENTS

  1. i knew whatsapp would be used at some point to grab a large market share I just didn’t know they were going to take the whole of INDIA!

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