Inside Google’s Ad Partnership with Disney

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On November 28, Alphabet’s (GOOGL) subsidiary Google announced a new ad partnership with media giant Walt Disney (DIS) and ended its relationship with Comcast’s (CMCSA) ad tech subsidiary FreeWheel, which was acquired for $360 million in 2014. Under the new partnership with Google, Disney’s core ad tech platform will be managed by Google Ad Manager, which will also power Disney’s video and display ad business, according to a blog post.

3 COMMENTS

  1. Google AdWords makes SO MUCH MONEY. this is actually how Google makes money they do it through advertising revenues, and this deal with Walt Disney Co. is big.

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